According to Sawyer Merritt on Twitter, X has introduced a new feature for Premium+ subscribers that uses AI-driven analytics to display the number of ads users have avoided and the estimated time saved. This feature, updated every few minutes, offers concrete transparency on ad-free value, with users like Merritt reporting avoidance of over 25,000 ads and saving 14 hours in just 30 days (source: twitter.com/SawyerMerritt/status/2002071316342649174). For the AI industry, this demonstrates a practical application of real-time data analytics and personalization, and creates opportunities for AI-powered subscription value tracking and user retention tools for social media platforms.

According to Sundar Pichai on X (formerly Twitter), Google has rolled out advanced AI-powered search capabilities aimed at delivering real-time insights and a more personalized user experience. This update leverages large language models to provide more accurate, context-aware answers and streamlined information discovery, significantly improving both consumer and enterprise search workflows. The integration of these AI-driven features is expected to drive greater engagement, open new advertising opportunities, and set a higher standard for intelligent information retrieval in the search market (source: @sundarpichai, November 20, 2025).

According to Sawyer Merritt, Kia is leveraging AI-powered scent design to create a petrol-scented air freshener for new EV4 owners in partnership with Astara, aiming to ease the transition from combustion engine vehicles to electric cars (source: Sawyer Merritt, Twitter). The fragrance, engineered with a carefully balanced hint of gasoline using advanced olfactory AI modeling, is intended to address customer nostalgia and support brand loyalty. This innovative approach highlights a new AI trend in the automotive industry—personalized sensory experiences—demonstrating how artificial intelligence is being used to enhance user experience and retention during the shift to electric vehicles.